- make a living in the mountains:

there's no getting away from it, so let's say it up front - we want to make a living or turn a profit or whatever you want to call it, while doing what we love

- create a global business that supports, rather than supplants or undercuts, local business:

we won't make our living at the expense of other mountain lovers, or anyone else for that matter, so our business is based on cooperation - sno.mobi only works if we work together with other business in-resort.

- bring together people who make a living in the mountains, with people who visit them:

we think skiers/boarders would prefer to support the communities they visit, so we decided to make that easier. There's nothing wrong with package holidays, we simply want it to be just as easy to rent an apartment, chalet or hotel room from the local owner or business. On sno.mobi you don't need a PC with internet to do that - it's all on your phone too.

- price according to need, not greed:

we'd all love to be millionaires but, there is truth in the business-rule 'if I make more, you make less', so we're going to ease our conscience and simply make 'enough'. For the businesses who List with us, we charge about one tenth the price of other high-quality ski-info websites - yet we're confident we can buy our recycled stationary, run our low-power servers, pay our eco-electricity bill, pay our genius programmer & still make a living.

- trust that business people will do right by us, if we do right by them:

we think people are basically good - our entire business model relies on our partners (the businesses who advertise with us) making good on their promise to (i) link to us from their website and (ii) put our sticker in their window. We can only promote them, for so much cheaper than everyone else, if we all cooperate. With each partner doing that tiny bit of advertising for us (online and in-resort) we don't need to spend their money on our advertising. If you think this is the right way to do business, you can help by adding a link to www.sno.mobi from your website or blog - we're grateful for any link you can add, anywhere online, & it will help us make this way of doing business a success.

- bring the magic of the internet to everyone:

with four times more web capable phones as PCs in the world, mobile-web is definitely the future - we want the new internet to be more socially responsible, so we're getting involved at the start. We know skiing won't save the world, but it's full of people who care about trying. If this cooperation-based business-model works, we'd like to take it beyond ski resorts & do it for all communities - being so close knit, makes mountain resorts a great place to start.

- save the planet

we're not only committed to behaving ethically towards people, we also want to look after our environment. Skiers know that it is the coldest places in the world which are warming up the fastest - just look at old and new pictures of this glacier in Chamonix. Our commitment is to: - buy recycled stationery; - show the nearest train station to every resort (& distance) alongside the nearest airport (& distance) on sno.mobi resort info; - buy green electricity to run our servers; - buy new super-low-power servers as soon as we can afford them; - buy recycled stationery; - show the nearest train station to every resort (& distance) alongside the nearest airport (& distance) on sno.mobi resort info; - reduce our environmental impact every year.